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How Cheryon gained new confidence


Cheryon was referred to the BBO programme by Kidderminster JCP as she had sadly been made redundant after 20 years’ working as a sewing machinist. She wanted to find employment but felt overwhelmed and didn’t know where to start.

Like all new BBO participants, Cheryon was immediately assigned her own job coach, Sanjay from Vestia. Together the two of them talked through what barriers she faced and what she could do to regain her confidence and find a job she’d be happy in.

Cheryon has a speech and hearing disability which makes it difficult for her to communicate, but Sanjay was determined to support her and work hard to overcome this barrier.

She also had no IT skills, so her main area of support focused around improving and increasing her confidence and motivation using a computer.

She said: “Sanjay encouraged me to register with Kidderminster library, to help me improve my IT skills. I was also supported by Sanjay to make some changes to my CV, create a cover letter and job applications.”

Cheryon was highly experienced as sewing machinist, but she was really keen to explore other potential careers. So, with Sanjay’s support, she started job searching and completing applications, but found she wasn’t getting any response from employers, which made her feel downhearted and discouraged.

They both continued to look for opportunities, and Sanjay identified that West Midlands Safari Park were holding a special recruitment event for people with disabilities and maybe it would be suitable for Cheryon.

She said: “I was really keen and couldn’t wait to be booked on to the recruitment event. I thought it was a different avenue for me, but really wanted to see what opportunities were available.”

Cheryon went along to the recruitment event in June. A couple of days later she received a phone call offering her a job at West Midlands Safari Park in the catering department. Cheryon was thrilled and immediately accepted the job!

She said: I can’t thank BBO enough for supporting me. Loosing my job after 20 years was quite scary. If it wasn’t for the support from BBO in helping me gain my confidence to look for other jobs, I wouldn’t be where I am now. I’m really looking forward to starting my new job at the Safari park”.

Our Building Better Opportunities programme is funded by the European Social Fund (ESF) and the National Lottery Community Fund designed to tackle poverty and promote social inclusion throughout Worcestershire.

If you or anyone you know would benefit from the support of a dedicated Job Coach who will work with you to build on your own strengths and abilities to gain the confidence and skills to move into work please get in touch now, we are waiting to hear from you.

Call 01562 733133, or email